Commodifying the public sphere through advertising and commercial media 63. Media educators base their teaching on key concepts for media literacy, which provide an effective foundation for examining mass media and popular culture. Media literacy and rhetorical analysis with advertisements. Students will be introduced to persuasive techniques used in advertising. The vehicle he used to do this was the marathon of hope. Media literacy advertisingprint during this visit, your students will learn about the different forms and motives of advertising. Media and advertising grade 7 miss leasks teaching website. Media literacy advertisingprint harbourfront centre. Grading rubrics and assessing the video essay in the media. By looking at advertising and mass media critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture. In media literacy through critical thinking, the first of the four key concepts above has been split into two separate parts. Digital media assignment rubric this dma rubric was created using others work. Grade 6 7 8 media literacy, advertisement analysis rubric.
Print and laminate posters see resources defining media literacy, five core concepts, five key questions, four process skills, and the empowerment spiral. Students become aware of the tremendous amount of advertising that they are exposed to on a daily basis. Learning to measure media literacy outcomes the lamp. I always remind the audiences in my media literacy workshops that television has a first name. The acquisition of digital literacy skills is dependent upon the students ability to find information, determine its usefulness and accuracy, and utilize it ef f e c t i v e l y. Items marked with an asterisk have a rubric or other assessment tool associated with them at the end of the unit. Critical thinking media literacy is the ability to analyze and evaluate the messages we see in movies, television shows, magazines, newspapers, online, and in other forms of media. Advertising techniques create an ad media literacy. Grade 6 7 8 media literacy, advertisement analysis rubric, ontario. Propaganda and media literacy center for media literacy.
Jun 21, 2016 currently, we are looking forward to tailoring our media literacy competency assessment rubric to fit all of our program tracks. Media literacy is a key component to a balanced literacy program. Advertising evaluation rubric level 1 level 2 level 3 level 4. Answer the five key media literacy questions listed below, fill out the advertising 101 critique sheet and determine whether the ad you chose follows the ethical standards set forth by the ama. Commercials are the most obvious means of generating revenue, although advertising messages take many forms, including product placement, e. Apr 25, 2016 grading rubric for the childrens picture storybook gradingrubric.
This is a rubric i created to assess students original comic strips. Based on the product you choose, determine your target audience. Students will have a chance to view and discuss different types of ads that can serve as inspiration for their own print ad. W h a t follows are 26 criteria that enable teachers and students to assess every web page the net has to of f e r. Please practice handwashing and social distancing, and check out our resources for adapting to these times. The purpose of this assignment is to create an advertisement for your individual product, using two or more persuasive techniques free rubric builder and assessment tools. Media literacy digital citizenship, analysis, communication standards. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate an. Behind the image grade7 students analyze popular advertisements in order to see how the different forms of marketing can shape individual needs, wants and purchasing decisions. Written marketing plan rubric continued indicator very strong evidence of skill present 54 points moderate evidence of skill present 32 points strong evidence of skill not present 10 points points earned weight total points productclients swot analysis a thorough swot analysis is provided, and reasoning for each item in the swot is. Currently, we are looking forward to tailoring our media literacy competency assessment rubric to fit all of our program tracks. I have created most of the graphic organizers and documents specifically for this group of students. Be prepared to share the ad that you picked and your conclusions of the ad with the class.
Strand 3 media literacy standard 10 students will be aware that media literacy as a life skill is integral to modern citizenship, informed decisionmaking and healthy lifestyles. The assignment was a summative task after weeks of learning about convention. Once the students have sketched out their plan on a blank piece of paper or on the cerealtoy media literacy project planner they are ready to start their project. Literacy for the 21st century 5 literacy for the 21st century new ways of learning 6 what a difference a century makes. In our first article, two prominent rhetoricians explain the differences between propaganda and persuasive discourse that stimulates engaged citizenship. By learning the techniques marketers use to try to get them to buy products, youth can become more informed consumers of products and. The cml medialit kit 11a framework for learning and teaching in a media age media literacy.
Media literacy in the digital age andrea millwood hargrave most of us reading this article will have grown up with analogue media what i will call established mediaand we understand. Media construct versions of reality in media literacy through critical thinking, the third key conceptmedia are interpreted through. Subject language media literacy suggested timing 40 minutes financial literacy objectives at the end of this lesson, students will. Creating persuasive and effective visuals learnalberta. Approximately 100 minutes lesson snapshot terry fox knew that it was imperative to increase the overall awareness about cancer. Finally, through the video essay, some of my critical tv studies students analyze one american television comedy from 1990present using each of the three perspectives we cover in class. Stephens high school manila, philippines mil ppt 21 updated. Similarly, for the aspen media literacy leadership institute 1992, cited in center for media literacy cml, 2010a, media literacy is the ability to access, analyze, evaluate and produce communication in a wide variety of forms. Imagine that you are a part of an advertising team that has been picked to create an ad for a major company. The unit will focus on three key media literacy concepts. Like it or not, this is what our students are seeing outside of school on a daily basis.
Advertising project persuasive techniques rubric included. Students will use the, cerealtoy media literacy project rubric and cerealtoy media literacy project planner to plan their project. Feb 21, 20 rubric for media literacy posted on february 21, 20 leave a comment if you are having trouble downloading the rubric and viewing its contents, i will be making a pdf file for you to access easily. Comic strip rubric this is a rubric i created to assess students original comic strips. Advertisers spend billions of dollars every year targeting kids. Can be used as part of a larger propaganda campaign project or by itself. Media and information literacy mil media and information literate individual mr. Advertising techniques create an ad media literacy stay safe and healthy. Grade 7 advertising and media uniit this unit was planned for a class of fourteen grade 7 students. The global critical media literacy project association of.
Teach and assess your media literacy unit with this project and rubric package while integrating it into your oral language, math and healthy eating curriculum. Literacy for the 21 century st center for media literacy. The political economy of the mass media, and, with some assistance from media literacy scholar renee hobbs, we discuss responses. It is the ability to think critically about the media sources people interact with daily. Were also looking forward to implementing the rubric for the first time over the summer, and expect we will need to make changes once we put it in practice. Evaluate the visuals by using the teacher rubric for creating persuasive and. By learning the techniques marketers use to try to get them to buy products, youth can become more informed consumers of products and information in general. Students will learn to look critically at advertising by examining spoof.
This product now contains a digital format in addition to a printable pdf. Cover teaching media literacy in the age of the internet. This rubric adheres to the expectations for grade 5, 6, 7, 8 media literacy of the language arts ontario curriculum. Persuasive techniques in advertising readwritethink.
The assignment was a summative task after weeks of learning about conventions of comic strips and after developing success criteria for comic strips with the class. These key concepts act as filters that any media text has to go through in order for us to critically respond. Read each statement at right and decide if it is a fact that is an observation fo, a fact that is a definition fd, an opinion that is supported os, or an opinion that is unsupported ou. One of the key concepts in media literacy is that all media are businesses designed to make money. This lesson provides students with the opportunity to look at mass media in a critical way. Randomly hand the posters out to groups to help introduce the topic of media literacy and to generate discussion. Admittedly, these are altogether different types of video essays. In communications, media singular medium are the storage and transmission channels or tools used to store and deliver information or data. Creative project assessment rubric westmark school.
In this unit, students use the media literacy inquiry process of analyzing advertisements for educational and real life purposes. Media literacy rubrics media literacy clearinghouse. The article analyzes how students and teachers value media literacy and its activities, and which are the most appropriate methods and study subjects for implementing media literacy in schools. Download the pdf version of this lesson plan introduction. Thousands of schools and organizations link to the media literacy clearinghouse and many of his resources have been recommended by. Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in the context of its importance for the education of students in a 21st century media culture. Creative project assessment rubric category score of 5 score of 4 score of 3 score of 2 required elements score. My product, my pitch worksheet is a media literacy worksheet for developing early marketing skills. Just the factsevaluating bias in advertising introduction scientists are required to evaluate data to determine that it is all factual and not influenced by opinion. Studying the influence of mass media on our lives allows students to view advertising in a new light. Persuasion in advertising produce your own media directions. Please practice handwashing and social distancing, and. Includes a detailed assignment sheet, a twopage worksheet about advertising techniques and marking rubrics 2 sizes. Read my 5 top reasons why teaching media literacy is important.
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